How to Boost Your WooCommerce SEO in 2023: 12 Easy Tips
Identify relevant keywords for your products and use them in your titles, descriptions, and tags.
To identify relevant keywords for your products, you need to do some keyword research. This means finding out what words and phrases your potential customers use when they search for products like yours online.
There are different ways to do keyword research, such as using online tools like Google Keyword Planner, SEMrush, or Ahrefs; looking at your competitors’ websites and product pages; or brainstorming ideas based on your niche and audience.
Once you have a list of keywords, you need to use them in your titles, descriptions, and tags. These are the elements that tell search engines what your products are about and how they match the user’s intent.
Your titles should be clear, descriptive, and include your main keyword. They should also be unique for each product and not too long. For example: “Handmade Wooden Picture Frame with Floral Design”.
Your descriptions should provide more details about your products and persuade users to buy them. They should also include relevant keywords that match the user’s query and intent. For example: “This beautiful handmade wooden picture frame features a floral design that adds a touch of elegance to any room. It is made of high-quality wood and comes in different sizes and colours. It is perfect for displaying your favourite photos or as a gift for someone special.”
Your tags are additional keywords that help categorize your products and make them easier to find. They should be related to your products’ features, benefits, or uses. For example: “wooden”, “picture frame”, “handmade”, “floral”, “home decor”.
By using relevant keywords in your titles, descriptions, and tags, you can improve your WooCommerce SEO and attract more organic traffic to your store.
Choose an SEO-friendly theme that is fast, responsive, and compatible with WooCommerce.
To choose an SEO-friendly theme for WooCommerce, you need to consider some factors that affect your site’s performance and user experience.
One of the most important factors is speed. A fast-loading theme can improve your site’s ranking, conversion rate, and customer satisfaction. You should avoid themes that are bloated with unnecessary features, scripts, or images that slow down your site.
Another factor is responsiveness. A responsive theme can adapt to different screen sizes and devices, ensuring that your site looks good and works well on mobile phones, tablets, laptops, and desktops. This can also boost your SEO as Google favours mobile-friendly sites.
A third factor is compatibility. A compatible theme can work seamlessly with WooCommerce and other plugins that you may need for your store. You should look for themes that are specifically designed for WooCommerce or have built-in support for it. You should also check if the theme is updated regularly and has good reviews from other users.
By choosing an SEO-friendly theme that is fast, responsive, and compatible with WooCommerce, you can improve your store’s appearance, functionality, and visibility.
Use an SEO analysis plugin like Yoast SEO or Rank Math to optimize your site and fix any issues.
To use an SEO analysis plugin for WooCommerce, you need to install and activate one of the plugins that offer this feature, such as Yoast SEO or Rank Math. Also, check our recommended WordPress plugins.
An SEO analysis plugin can help you optimize your site and fix any issues that may affect your ranking or user experience. It can also provide you with useful tools and features such as:
- Setting SEO titles and descriptions for your products, categories, tags, and pages.
- Adding meta tags, schema markup, breadcrumbs, canonical URLs, and other elements that enhance your site’s structure and appearance on search engines.
- Analyzing your content for readability, keyword density, internal links, and other factors that improve your relevance and authority.
- Generating XML sitemaps, robots.txt files, .htaccess files, and other files that help search engines crawl and index your site.
- Integrating with Google Search Console, Google Analytics, WooCommerce Analytics, and other tools that help you monitor your site’s performance and traffic.
By using an SEO analysis plugin for WooCommerce, you can improve your site’s optimization and fix any issues that may prevent you from reaching your full potential.
Simplify and optimize your URL structure by using short, descriptive, and keyword-rich slugs.
To simplify and optimize your URL structure for WooCommerce, you need to use short, descriptive, and keyword-rich slugs.
A slug is the part of a URL that identifies a specific page or resource on your site. For example: https://example.com/product-category/product-slug.
A short slug is easier to read and remember for users and search engines. It also reduces the chances of errors or conflicts with other pages. For example: https://example.com/shoes/boots instead of https://example.com/products/shoes/women/boots/brown-leather-boots.
A descriptive slug tells users and search engines what your page is about and how it relates to other pages on your site. It also helps you avoid duplicate content issues by using unique slugs for each page. For example: https://example.com/shoes/boots instead of https://example.com/p1234.
A keyword-rich slug includes relevant words and phrases that match your target audience’s search intent and queries. It also helps you rank higher for those keywords and drive more organic traffic to your site.
By using short, descriptive, and keyword-rich slugs for your WooCommerce products, categories, tags, and pages, you can simplify and optimize your URL structure and improve your SEO.
Create an internal link structure that connects your products, categories, and pages with relevant anchor texts.
An internal link structure is a way of linking pages within your website to create a clear and easy navigation for both users and search engines. It also helps distribute the SEO value or link juice among your pages.
To create an internal link structure that connects your products, categories, and pages with relevant anchor texts, you need to follow some best practices:
- Use descriptive and keyword-rich anchor texts that tell users and search engines what the linked page is about.
- Link from high-authority pages to low-authority pages that need more visibility.
- Link from relevant pages that have similar topics or themes.
- Link through text in the body of the content, not only from menu items.
- Avoid linking to the same page with different anchor texts.
- Avoid linking too many times to the same page or using too many links on one page.
By following these guidelines, you can create an internal link structure that improves your website’s usability, crawlability, and ranking potential.
Insert your website on Google Search Console and submit your sitemap to help Google crawl and index your site.
Google Search Console is a free tool that helps you monitor and optimize your website’s performance on Google Search. A sitemap is a file that lists all the pages and resources on your website that you want Google to crawl and index.
To insert your website on Google Search Console and submit your sitemap, you need to follow these steps:
- Create a Google account if you don’t have one already.
- Go to Google Search Console and sign in with your Google account.
- Add your website as a property by entering its URL and verifying ownership.
- Find your sitemap page on your live site. It usually has a URL like https://example.com/sitemap.xml
- Go to the Sitemaps report under Index on the left site navigation pane.
- Remove old, outdated sitemaps if any have been submitted.
- Under Add a new sitemap, enter your sitemap URL and click Submit.
- Google will verify that the sitemap can be found and read. You can check the status of your submission on the same page.
By doing this, you can help Google discover and index your site more efficiently.
Optimize the images used on your site by compressing them, adding alt texts, and using descriptive file names.
Image optimization is the process of adjusting high-quality web images to use the appropriate format, dimension, and resolution while keeping files as small as possible. It also involves accurately labelling images so search engines can read them and understand page context.
To optimize the images used on your site, you need to follow some best practices:
- Compress your images to reduce their file size without losing quality. You can use online tools like TinyPNG or Optimize Images to do this easily.
- Add alt texts to your images that describe what they show and include relevant keywords. Alt texts help users with visual impairments and search engines understand your images better.
- Use descriptive file names for your images that reflect their content and include keywords. File names help users and search engines find your images more easily.
- Choose the right format for your images based on their purpose and quality. For example, use JPEG for photos, PNG for graphics with transparency, and WebP for modern browsers that support it.
- Resize your images to fit the dimensions of your web page and avoid scaling them up or down with CSS.
This will improve your page load speed and user experience by optimizing your images for faster loading, better ranking, and higher engagement.
Link building: get backlinks from other reputable sites that are related to your niche or industry.
Link building is the process of acquiring hyperlinks (usually called links) from other websites to your own. Links are a way for users and search engines to navigate between pages on the Internet. Link building can increase the number of high-quality links pointing to your website, in turn increasing the likelihood of your website ranking highly in search engine results.
To get backlinks from other reputable sites that are related to your niche or industry, you need to follow some effective strategies:
Content marketing: create valuable and engaging content that attracts and educates your audience. You can use different formats such as blog posts, videos, infographics, ebooks, etc. Then promote your content on social media, email newsletters, forums, etc. to reach more potential linkers.
Building useful tools: develop free tools or resources that solve a problem or provide a benefit for your target audience. For example, you can create a calculator, a quiz, a checklist, a template, etc. Then share your tools with relevant websites and influencers who might find them useful and link to them.
Email outreach: reach out to other website owners or editors who have linked to similar content or topics as yours. You can use tools like Moz Link Explorer or Ahrefs Site Explorer to find these opportunities. Then craft a personalized and compelling email that explains why they should link to your content or tool.
Broken link building: find broken links on other websites that point to non-existing pages or resources. You can use tools like Check My Links or Ahrefs Broken Link Checker to do this. Then contact the website owner or editor and suggest replacing the broken link with a link to your relevant content or tool.
Public relations: build relationships with journalists, bloggers, influencers, and other media outlets who cover topics related to your niche or industry. You can use tools like HARO (Help A Reporter Out) or Pitchbox to find these opportunities. Then pitch them a newsworthy story idea that features your website as a source or reference.
Make use of breadcrumbs on your web store to help users navigate and improve user experience.
Breadcrumbs are a visual navigation tool that helps users locate where they are within a website’s content and how to return to an earlier page. They are usually displayed as a horizontal list of links at the top of a web page, showing the path from the home page to the current page.
You should use breadcrumbs on your web store when you have a large number of products organized in a strict linear structure with defined categories. For example, if you sell clothing online, you can use breadcrumbs to show users how they can navigate from your home page to a specific product page, such as Home > Women > Dresses > Cocktail Dress3.
Breadcrumbs can help you improve user experience on your web store by:
Providing users with an easy way to go back to previous pages or categories without using the browser’s back button or menu.
Showing users the context and hierarchy of your website’s content and how it relates to their current location.
Reducing user frustration and confusion by preventing them from getting lost or stuck on your website.
Enhancing your website’s SEO by creating internal links and keywords that help search engines understand your website’s structure and relevance.
Use rich snippets on your WooCommerce site to enhance the appearance of your products on search engine listings and increase click-through rate (CTR).
Rich snippets are structured data markup that enhance the appearance of your products on search engine listings by adding extra information such as price, rating, availability, etc. They are displayed as a small box below your product title and URL on Google search results.
You should use rich snippets on your WooCommerce site to:
Provide users with more details about your products and help them make informed decisions before clicking on your site.
Increase your click-through rate (CTR) by attracting more attention and trust from users who see your products on Google search results.
Improve your SEO ranking by helping Google understand your site’s content and relevance better.
To use rich snippets on your WooCommerce site, you need to:
Install a plugin that supports rich snippets for WooCommerce such as Rich Snippets & Schema Markup Plugin for WordPress & WooCommerce1 or Rich Snippets Plugin for WordPress & WooCommerce.
Configure the plugin settings and choose the types of information you want to display for your products such as name, description, price, rating, availability, etc.
Test and validate your rich snippets using Google’s Structured Data Testing Tool or Rich Results Test tool to make sure they are working correctly.
By following these guidelines, you can use rich snippets on your WooCommerce site to enhance the appearance of your products on search engine listings and increase click-through rate (CTR).
Perform the WordPress SEO setup by updating your site title, tagline, permalink settings, and general settings.
WordPress SEO setup is the process of optimizing your WordPress site for search engines. It involves configuring some settings and using plugins to improve your site’s visibility and performance. Start by setting the website name and tagline. This is how your site will appear in search results and browsers. You can do this by going to Settings > General in your WordPress dashboard. Make sure your site title and tagline are relevant, descriptive, and catchy. Then choose an SEO-friendly URL structure. This is how your web pages will be accessed by users and crawlers. You can do this by going to Settings > Permalinks in your WordPress dashboard. The recommended option is to use the post name or a custom structure that includes keywords.
If you followed our tips and you are using Yoast SEO or Rank math you should follow the plugins initial setup and fill out your company’s info as well. These plugins will also allow you to link with social media profiles. This will help you increase your social presence and traffic. You can link your site with Facebook, Twitter, Pinterest, Instagram, etc.
Enable SSL (Secure Sockets Layer) on your site to encrypt data and improve security and trustworthiness.
SSL (Secure Sockets Layer) is a protocol that encrypts data between your site and your visitors’ browsers. It helps protect your site from hackers, phishing, and identity theft. It also improves your site’s trustworthiness and ranking in search engines. To enable SSL on your WordPress site, you need to have an SSL certificate issued by a trusted authority. You can get one from your hosting provider or a third-party service.
To enable SSL on your WordPress site you will generally need to:
Install and activate your SSL certificate. This will depend on how you obtained your certificate and what type of hosting you have. You may need to contact your hosting provider or follow their instructions to install and activate your certificate on your server.
Change your WordPress settings to use HTTPS. This will tell WordPress to use HTTPS instead of HTTP for your site’s address. You can do this by going to Settings > General in your WordPress dashboard and changing the WordPress Address (URL) and Site Address (URL) fields to use https:// instead of http://.
Enforce HTTPS throughout your site. This will ensure that all links, images, scripts, and other resources on your site use HTTPS as well. You can do this by editing your .htaccess file or using a plugin such as Really Simple SSL or Easy HTTPS Redirection.