Keep your goals clear, and use technology to transform and improve your business. We will help you adopt only the technology that can help you grow your business while avoiding the mistakes and regrets in a dangerous direction.
Many people fall into the common trap of copying what a competitor is doing. This is quite dangerous as you are usually copying an element of the global strategy but you don’t understand the reason behind that element of their strategy.
Digital strategy is your business strategy, it relates to your business goals and objectives. It’s the application of digital technologies to a business model, differentiating that business. It focuses on what technology can do to enable you to reach your business goals.
Clarify your goals, set objectives, identify your target audience, research your competition, correctly choose your channels and tactics, design your social media experience, plan your content, create a marketing plan. This is all overwhelming at first, so we are here to help you get as much return as possible from both your time and your investment. Together we will plan, test and adjust your channels until we meet your goals.
Crafting an effective strategy that is aligned with your overall business goals is our focus.
In 2017 social network ad spending will surpass $21 billion, making up for 25.5% of all digital ad spending and that’s expected to top $31 billion by 2019.
A long time ago, marketers could, with relative ease, create accounts on nearly any social channel and those accounts would grow. Fast forward to today and most social networks are drastically reducing the reach of organic posts. Paid media will become more and more important to business looking to increase their visibility. Due to the increasing fatigue users develop after being exposed for so long to large ads, popups or rollover ads, marketers need to start looking into other, more effective ways to increase their business visibility. And the answer will be to create good content, to collaborate with other businesses and influencers, to run ads on Facebook, to promote tweets, to run advertising campaigns.
Web design & development
With 12 years of experience working on web and graphic design, we offer our clients a simple and tested process of working. We are a small team which means we can refine our work faster and deliver customized results. From design to development, we offer a collaborative process and detailed implementation.